We do post news here from time to time, and you can also keep up to date with events at Jericho as they happen by following us on our blog and Twitter.
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The Jericho New Zealand Email Marketing Metrics Report
Should you email your clients and prospects on Monday or Sunday, sometime in between?
Every day we are asked for benchmarks, averages, and specific industry results. Marketers need to compare their own campaigns against something. Up until now, we’ve only ever been able to offer international statistics, usually from the UK or USA.
This Report details the open rates and click through rates attained by email marketing, in total and stratified by 30 different industry types. We also break the data down by list size, so you can easily match it to your own database. The report clearly shows the most popular days to send email, and how the day of the week influences people’s response. Get yours here.
28 July 2010
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Jericho clients have impeccable taste
So far during June and July 2010 Jericho has proudly welcomed brilliant new clients including Mercury Energy, the Lawlink Group, New Zealand Retailers Association, Recycle Boutique, Horizons Regional Council, QBE Insurance Ltd, Mitsubishi’s largest dealer group the Landseer Motor Group, ING Life, the Association of Cambridge Schools, Jetblonde Design and Kirkcaldie and Stains – Wellington’s most loved department store.
14 July 2010
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SmartMail PRO
The all new email marketing platform SmartMail PRO went into user testing this week in anticipation of its launch to existing and new clients over the next few months.
30 June 2010
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Jericho features in IBM case study
Small Auckland company Jericho is living proof of the benefit of treating computing resources in the same way as electricity or water supplies. It is in the happy position - despite the recession - of having an expanding workload, but is coping without the costs and delays of setting up new infrastructure.
Read the Case Study on the IBM Website
View the TV commercial on YouTube
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Jericho consolidated their reputation as New Zealand's leading provider of business email design and delivery services on May 28, by winning the Excellence in Business Support Award for the 1 to Many Business Services category (< $5M t/o) at the 2009 Vero Excellence in Business Awards held in Auckland.
The win signifies industry-wide confirmation that Jericho has been at the forefront of digital marketing for the past 8 years. Jericho’s Smartmail solution is a favourite with companies of all types and the Auckland-based team manages the design and delivery of online communications for Telecom, The Warehouse, Ezibuy and FlyBuys along with another 600 plus clients.
The independent judging panel from the New Zealand Business Excellence Foundation said Jericho’s commitment to business support is clearly demonstrated at all levels of the business.
In accepting the Award from Prime Minister John Key, Jericho’s Roanne Parker said “… each day we’re challenged to deliver ambitious projects that integrate, deliver exceptional ROI and get those companies far ahead of their competitors. The entry process forced us to look up and think about how we work. It’s benchmarked us against 5 other finalists and being recognised for our commitment to business support is humbling.”
The award, which saw Jericho beating out finalists including last year’s winners, the much-vaunted Xero, will be welcomed by Jericho’s latest Smartmail converts – APN’s NZ Herald, Ministry of Transport and the Mitre 10 group – who have joined the stellar client list already working with Jericho in the dynamic and fast-growing email marketing channel.
Excellence in business is more important than anything else Roger Bell, Chief Executive of Vero Insurance, the Foundation Sponsor of the awards, says. “The point of these awards is that the winners don’t end up just being excellent on one aspect of business – it goes right across the business – across leadership, strategy, people, processes and the results from all of those things. So it’s not just narrowly defined.”
BDO Spicers’ National Chair Judith Stanway says the Vero awards recognise businesses that are striving, and succeeding. “In doing so they give businesses great role models to aspire to follow,” she says. “In the current environment, when so many aspects of our working lives are uncertain, it’s important to do a good job and to do it right first time,” she says. “No one has the capacity or time to have to go back and re-do things at present: striving for excellence is therefore beneficial to the bottom line, not just the top one.”
“Excellence delivered to a well targeted audience equals guaranteed success!” says NBR’s Todd Scott, sponsor. “Whether it’s excellence in editorial content and commentary or excellence in advertising creative, in today’s economic environment nothing short of excellence is acceptable when so many people have a stake in the outcome. That’s why The National Business Review supports Vero in its recognition of excellence in the 2009 Vero Excellence in Business Support Awards.”
The 2009 Vero Excellence in Business Support Awards are organised by Bizzone
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Vero Excellence in Business Support Awards & Jericho
The Prime Minister Hon John Key will present at the Vero Excellence in Business Support Awards on 28 May in Auckland at a black-tie gala dinner attended by 600 business leaders.
Finalists are spread throughout New Zealand, including jericho who are delighted to be selected as Finalist for the BDO Spicers Business under $5M turnover One to Many Offering.
Read the press release
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Making sure the email gets through
Jeff Mann would like to get one thing straight: his email marketing company doesn't do spam...
Read the article
Source: NZ Herald
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When Jericho faced spectacular growth, it needed to rebuild its computing model. The result is equally spectacular...
Read more
Source: IBM Business insight - Case Study