Case Studies

APD is proud that some of the world's leading companies power their customer engagement with the SmartMail PRO email marketing platform. With over 500 clients in 30 different industry types there is a good chance we have a case study that is relevant to you.  Contact us if you’d like to hear more.

16,777,215 Ways to Personalise a Ski Report

MetService and Jericho took personalised emails to a whole new level recently when they invited snow lovers to choose their favourite skifields, then set about delivering daily and weekly updates on powder, weather, skifield and mountain road conditions. Read more


Knowledge best fertiliser for customer growth

NZ Gardener has discovered that when it comes to growing a crop of new customers, knowledge is the best fertiliser.  NZ Gardener set out to grow their magazine’s readership by “growing new gardeners”. Read more 


E-centric campaign ensures marketers’ in the KNOW

A switch to e-focused marketing activity has delivered outstanding results for Positively Wellington Tourism (PWT). Read more


Compliance costs less for everyone, via email

A change in label format for the NZTA’s Transport Services Licenses meant motivating close to 30,000 existing licence holders to respond. NZTA initially considered traditional direct marketing media but the costs were prohibitive. Read more

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