Email Marketing Consumer Bill of Rights


Email Marketing Consumer Bill of Rights

  1. My email address is valuable to me; I have the right to equal or greater value in return.
  2. I’m entitled to know what you are going to do with the information I give you.
  3. Be clear about who you are and why you are contacting me, especially if it’s been a while.
  4. Don’t talk at me; include me in the conversation.
  5. Don’t assume you know more than me - I’m more cynical, connected and savvy than ever.
  6. Show me I’m special with exclusive, new, free, offers, ideas, images, videos and events.
  7. I have the right to expect that if you say it’s ‘exclusive’, it is.  Same with ‘new’ and ‘free’.
  8. Sharing makes me happy.  Make sure I can feel proud when I introduce you to my friends.
  9. My life is full of change – let me update my own data easily.
  10. Our relationship is on my terms; honour my right to say ‘yes’ and ‘no’.


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