Email is squeaky green


Saving the planet one email at a time.

Over the last decade email has come to replace many forms of traditional communication. More and more of the same old messages you are used to are being delivered online.  This concept should be familiar to anyone who has received a newsletter or an air-miles statement in their inbox.

Using our online tools our clients can deploy anything from simple email marketing messages to transactional activity such as billing and account statements. 

As long as you have consent to email your database you can send just one email, or millions, at one time.  By delivering personalised, branded, tracked and reported information via email, you are able to significantly reduce printing, postage and copying and increase the green footprint of your business.

Let’s look more closely at just one of these impacts – conserving paper.

Let’s say SmartMail clients sent 10 million emails in a given month.  Given that each email has an average size equivalent to two A4 pages, this is 20,000,000 pages per month sent by email. Assuming these emails are not printed by their recipients, it’s possible to calculate how many trees are saved each month when using email.

There are 500 pages in a ream of paper, so that’s 40,000 reams per month not used.  Each ream requires 3.6 kg of wood and as an average tree weighs 680 kg*, APD's clients are saving 212 beautiful healthy full-sized trees per month! 

*ENN (Environment News Network)

**OECD Environmental Outlook, p. 218



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