Reading Emails on Mobile Devices – A Whitepaper

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This White Paper is a guide to optimising your email marketing for the smart phone toting consumer. You have more chances, and less chance to engage when your recipient is on the go. The White Paper shows examples of mobile emails, link to mobile version, mobile first design and more. It’s not about reinventing the wheel, but with more and more of us receiving emails on the go, it’s important we consider how our recipients are viewing what we send them, so we can modify our approach and maximise our return.

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