Marketing Strategy


Including our strategy team in your planning will help you to understand and achieve the full potential for digital marketing in your organisation.  When it comes to email marketing, all the technology in the world won’t help if you don’t have a plan for the channel.

So where can you start?

With real-life learnings from all industry types, we can help you make sure that your goals for SmartMail PRO really are SMART: that is, specific, measurable, attainable, realistic and timely.

The more we know about what you want to do, the more we can help.  Let the APD team guide you on your journey into the world of digital marketing and extract the maximum possible value from this powerful channel.

 We can help you with:

  • Assessing and determining how best to utilise your available resources
  • Setting SMART goals for your marketing channel
  • Integrating with your website and CRM software
  • Planning how to grow and develop your database
  • Establishing a send schedule, roles and responsibilities
  • Creating production timelines and testing procedures
  • Using SmartMail PRO reports to improve your performance

Our team of experts represents dozens of years of accumulated knowledge in all aspects of digital communications. 

Talk to us today about your strategy.



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